IBI speaks with Mercury President Chris Drees

Mercury interview Chris Drees

IBI North American correspondent Craig Ritchie speaks with Chris Drees, President of Brunswick’s Mercury Marine Division, about how the company is managing booming demand, particularly in the US market, including the addition of more capacity; the split of OEM vs. dealer sales; and how to create ‘excitement’ in a virtual ...

Watch the trailer here, or try out our £20 subscription option to access the full video along with other videos in our new interview series - £20 for 20 accesses to Premium Content for one month. We post an average of 20-30 Premium stories a month from our network of correspondents covering more than 30 markets, with added background data and analysis, as well as breaking news on the industry.

Alternatively, see below for our full IBI Plus subscription providing unlimited access to Premium Content for a year. Discounted corporate subscriptions for five or more users are also available.

This is premium content

You must be a subscriber and signed-in to access this content.

IBI Magazine_Website_promo_July

To continue, subscribe to IBI Plus

Benefits include:

  • Breaking industry news as it happens
  • Unlimited access to all IBI Plus Premium content, including:
  • Industry statistics / Market reports / Company insights / In-depth segment reports
  • Our archive of more than 38,000 news items and features
  • Save articles in your personal library under ’My Account’

to gain access to IBI Plus Premium content.

Alternatively, REGISTER to receive IBI Daily News & Breaking News alerts for free.

Already a subscriber? Sign-in now at the top of this page.